Posted: February 16th, 2022
Concepts of Strategy
Business strategy refers to a set of policies, plans, and objectives that a business adopts to define its scope and approach for survival and success. Business strategy as a tool is crucial to help the company attain business goals (Ireland et al., 2012). The business strategy should align with the Company’sCompany’s vision, mission, and expectations. A business strategy aids different Company’sCompany’s departments to work in harmony, attaining departmental decision support, which results in the organization’s overall direction.
Since the outbreak of COVID 19, McKinsey & Company was surveyed to understand consumer trends. The CompanyCompany realized that most consumers have moved to online shopping and would want their shopping delivered at their doorsteps (Grant 2021). The customers also want value for their money and convenience while shopping. McKinsey & CompanyCompany, therefore, ought to develop a business strategy that will ensure customer needs are met and the overall growth of the company.
The strategy has been successful because the CompanyCompany could conduct a survey and intimately understand the business environment. The CompanyCompany recognizes the new trends in customer shopping and the particular items they demand (Ireland et al., 2012). For instance, the business’s customers tend to shop more for essential items than discretionary items. These discoveries through the Company’sCompany’s survey go a long way in enhancing the strategy’s success.
The three most impactful changes in the consumer sentiment on the KSA Company, according to the survey, are as follows: change in consumer preferences from discretionary items to essential goods, preference to shop online as opposed to the traditional in-person shopping and, urge for shopping convenience and value for money (Grant 2021). Since the CompanyCompany is mindful of the changes and adopting informed strategies, the business will be successful for the foreseeable future.
Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. (2012). Understanding business strategy concepts plus. Cengage Learning.
Grant, R. M. (2021). Contemporary strategy analysis. John Wiley & Sons.
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