Posted: February 19th, 2022
The progression of E-business is a crucial motivator, but it also poses a significant risk to start-ups (Mazzarol, 2015). Start-ups’ willingness to employ new technology that was previously exclusively available to major corporations, as well as their capacity to flourish in worldwide marketplaces, generates promise (Mele, 2013). The problem is that start-ups don’t utilize resources and fail.
Because start-ups have limited resources, they must be inventive in their marketing methods to reach a large audience. E-business marketing is advantageous for start-ups since it is significantly less expensive than conventional marketing. Advertisements on the Internet may cost hundreds of dollars, while ads on television can cost thousands. An E-business marketing platform such as social media, blogs, and viral marketing may be leveraged to reach a large audience. E-business marketing also facilitates cross-platform communication with prospective consumers.
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