Posted: February 17th, 2022

Sedimentary records of Quaternary ice-sheet retreats and ice-calving events

 

What are some of the advantages and disadvantages of using a product like HootSuite for a company?

Users can build a brand, improve their connection with the customers, send messages to multiple social media networks, schedule posts, etc., through HootSuite. It allows both the smallest businesses and largest businesses to flourish by providing a solution for effective social media management (Klug, 2015). It helps an organization stay connected to their customers in today’s digitalized world, and hence several benefits and shortcomings come with it.

The main advantages of using a product like HootSuite include:

 

Ø Management of platforms like Instagram, YouTube, Linkedin, Facebook, Twitter, Google Plus, WordPress, etc., is possible.

 

Ø It is initially free, and the advanced options can exercise at flexible pricing, and the pricing varies as per the campaign varies. 

 

Ø All the replies direct messages mentioned about the company on different social media platforms can be viewed simultaneously in a single dashboard. 

 

Ø It allows scheduling posts (e.g., Instagram posts) across different media channels at set times to reach a wide range of audiences. 

 

Ø Represent real-time data to analyze the ‘mentions’ of the particular brand or company, the competitors, and current trends. It also helps analyze what the customers want and helps gather the complete information in customizable reports.

 

Ø The online presence can be managed at any time, anywhere, even through mobile by just downloading the HootSuite app.

 

Ø This company has more than 200 technology partners and applications, and hence both connecting with existing technology and discovering new tools is possible with HootSuite.

 

The significant disadvantages for companies using HootSuite include,

 

Ø The features available in the free version is highly limited, and one will always have to upgrade to the premium version of the businesses that are planning to use it on a long-term basis.

 

Ø As mentioned in the advantages, the analytics features are offered but not in the free version. The report prices may vary from $50 to $500 depending upon the detailing of the report. 

 

Ø The interface may seem confusing for many uses, especially at the pro level, as there is so much activity happening within one dashboard. 

 

Ø Although it gives access to apps using the app directory, the monthly fee for accessing them may even cost more than the amount (Chaney, 2022)spent on HootSuite and hence is expensive.

 

Ø It is exceptionally comfortable to use more prominent organizations or agencies but may not be helpful for one particular person.

1. Given that many consumers are becoming increasingly concerned about privacy rights, do you think HootSuite or companies that use its social media tracking tools could be subject to public backlash against monitoring social media use and activities?

A company eventually suffers from public backlash when it fails to protect the information of its users and does not abide by the policies that aim to protect people’s data. HootSuite or any other companies that monitor social media use and activities can be subject to public backlash only when the sensitive information about the users, interactions, etc., they have is leaked and misused (Quan, 2020). To make consumers feel protected, Hootsuite has taken several steps towards enforcing and enhancing privacy. Hootsuite lays in its privacy rules that it is for the use of people above 18 to monitor their business and shouldn’t be used by children. They give detailed information of the personal data they take from the users, such as the email address, language, name, the type of communication they wish to receive, etc. They also accept payment information only if they want to sign up for a paid service or purchase a third-party service. 

Further, HootSuite has built a strong security team that oversees the flow of customer information and maintains security in the practices carried out. Specific policies also bind the employees at HootSuite according to which they are supposed to maintain confidentiality about the customer content. HootSuite also does not process credit card information but instead uses third-party vendors to process the payments and undergo Service Organisation Control Audit annually (SOC). They follow a multi-factor authentication process to protect the information from any misuse. The company also encrypts customer content. Firewalls, network switches, operating systems are all used to secure log servers and enhance security. It also uses network-based and host-based intrusion detection mechanisms to check for unauthorized intrusion. 

The company has also developed highly advanced backup procedures to ensure the safety of customer content and data remain safe even if any unforeseen circumstances occur (Cameron-Kitchen, 2019). The customers also have a right to revoke access to social media platforms anytime. Hootsuite maintains complete transparency with its customers and abides by all the laid policies and procedures regarding security.

Hence, HootSuite or companies that use its social media tracking tools could be subject to public backlash not when they monitor social media use and activities but when the information they have is misused, leaked, or handled irresponsibly.

 

1. Visit HootSuite’s website, and try out the free tools. Report – if the devices worked as you expected. Prepare a summary of the features HootSuite can offer businesses. 

HootSuite is a perfect platform to manage diverse social media channels. The main features shown by the platform include automatic scheduling, performance reporting, essential task management, social media monitoring, etc. I tried several free tools on HootSuite’s website and found that the devices work as mentioned by the website and other clients who have previously accessed their services. The list of features HootSuitecan offer for businesses includes:

 

1. Scheduling Posts

 

One can easily schedule social media posts for YouTube, Instagram, Facebook, Twitter, etc. One can upload images or use one from the HootSuite’s library, add a caption, preview the post, select the date and time it should post, and finally click on the schedule option.

 

1. Streams

 

This feature can check the number of times and places where one is mentioned, monitor the number of social media channels the business is in, and see posts based on specific keywords, hashtags, etc. One can also respond to any conversation on any social media site from this platform itself. It is a perfect platform to avoid missing any customers’ messages and helps reply to these messages in the shortest time.

 

1. Analytics

 

Performance on each social media channel can be the same simultaneously as they offer to produce reports. It mentions the number of fans, followers, posts, tweets, engagement, and traffic (Chaudhry et al., 2020). It is a premium feature and shows page content clicks, performance by post, total clicks per country, messages with sentiment analysis, etc.

 

1. Assigning

 

It also has a separate feature where the organization’s employees can connect within the platform, and the platform can use to manage and assign different tasks to the employees. 

 

1. Content Library

 

 

This feature consists of dozens of free and premium templates and approved images to create unique social media posts. This feature saves a lot of time for businesses. 

 

1. Integrating CRM tools

 

It helps integrator third-party tools which suit to create seamless on-brand handling.

 

1. Compare plans

 

For all the features they offer, one can easily compare price plans with others’. It allows us to be sure of what we should choose. 

 

1. Advertise

It helps create Facebook and LinkedIn campaigns, target the audience and help improve engagement.

 

So, HootSuite helps publish, engage, monitor, analyze, and advertise on the same platform (CHANEY & Jackson, 2014). Features offered are beneficial for businesses as it saves their time and money, and hence, HootSuite would flourish and expand in the coming years.

 

 

 

 

 

 

 

 

 

 

References

Inc., H. (2022). Social Media Marketing & Management Dashboard – Hootsuite.Hootsuite.https://www.hootsuite.com/.

CHANEY, P., & Jackson, C. (2014). Virtually incomprehensible: pros and cons of WWW-based communication and education. SA Journal Of Information Management, 3(1). https://doi.org/10.4102/sajim.v3i1.122

Chaudhry, A., Aniol, H., & Shegos, C. (2020). https://www.consultant360.com/article/consultant360/congenital-hypothyroidism-due-thyroid-agenesis. Consultant. https://doi.org/10.25270/con.2020.05.00011

 

Cameron-Kitchen, T. (2019). Blog: Language: A Feminist Guide. Blog authored by Deborah Cameron, Oxford University, U.K. https://debuk.wordpress.com/. Journal Of Sociolinguistics, 23(1), 105-109. https://doi.org/10.1111/josl.12321.

Klug, B. (2015). Hootsuite Free. The Charleston Advisor, 17(2), 12-15. https://doi.org/10.5260/chara.17.2.12

 

Quan, D. (2020). Special issue “Sedimentary records of Quaternary ice-sheet retreats and ice-calving events” scheduled for 2004. Sedimentary Geology, 165(3-4), 193-195. https://doi.org/10.1016/j.sedgeo.2003.11.008

 

 

 

 

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