Posted: February 20th, 2022

Production of 2-Year Marketing Plan for Nissan Motors

Part 1

Analysis

Here, PESTEL analysis has been chosen to analyze the production of a 2-year marketing plan for Nissan Motors for a specific target market (Čirjevskis, 2021). Several brands of cars are there which are subsisting in the modern world. Nissan Motors is one of the famous brands of vehicles that have gained popularity worldwide by its correct market strategy. Several great cars are there in Nissan Motors for distinct income groups by which every people can be able to afford vehicles from Nissan Motors of their choice. Presently, Nissan Motors has become the market leader in China, Russia, and Mexico. This brand has been considered the biggest manufacturers of electric vehicles globally. It has sold more than 320,000 vehicles all over the world till now. 

There are five factors in PESTEL analysis, and here, they will implement it only to understand the strength of Nissan Motors. 

1. Political Factors

The world has been revolved around politics. They independently strive for a big deal of consequence on each aspect of people’s lives (Wellings et al., 2021). Nissan Motors has been impacted by politics considerably, specifically as they are an international company that serves various regions. Nissan Motors took a U-turn in 2019 as they had shifted their site of production of their brand new sports vehicle back to Japan from the U.K. This has occurred partly due to unpredictability which has been brought about by Brexit back at that time, as well as partly due to poor performance of the diesel market on that occasion. 

At that time, the CEO of Nissan Motors was Carlos Ghosn, who had given resignation in 2017. He was in serious trouble after his arrest for underemphasizing his salary. In addition to that, there had been charges against him of misusing company assets. As per the report fo experts, a contribution for immediate shifting to the U.K. had been planned by him as he wanted to take the business in the U.K. Currently, several losses have been faced by Nissan Motors, resulting in the weakening of their association with Renault. 

While there has to talk regarding the alliance, some issues had been faced by them in the year 2019 as they had a desire of most enormous lump of share. Nevertheless,  Renault was reluctant. There had been a sort of belief in Nissan Motors that entire ownership inclined more toward favouring France. Formerly, policies of automobile which Donald Trump in the USA had administered had been supported by Nissan Motors. However, there has been a denial of support by them as policies of Joe Biden have been favoured by them as they are very customized in case of preservation of the environment and restraining transformation in climate. 

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