Posted: February 19th, 2022
Pay Per Click (PPC)
Company A established its business on CPC, which made some revenue at first, but it eventually had to close because it did not use it. Others have never applied this E-business marketing platform before.
Marketing with Content
All responders use this E-business tool, but just C companies continue to utilize it. Professionals in C companies manage content marketing. He feels that companies may benefit from content marketing to develop relevant material. Company D used social media to create health-related content to help the dental clinic’s marketing team build a following. Another person said the platform was inefficient.
Marketing via email
Email marketing is the most widely used marketing medium for any company to communicate with their customers regularly. Company A uses scheduled email marketing to reach customers every 3 to 6 days and claims it is the most successful way to reach them.
Marketing on Social Media
Another marketing channel that every company employee is social media marketing. On the other hand, C firms rely extensively on social media and see this as a concern. As a result, they devise a strategy for reducing their overall reliance on the platform. Company A is mainly reliant on Dissident, a social media site. Both Company A and B feel that Instagram, Facebook, and other social media platforms are legitimate. Companies D used Tik-Tok and Instagram to market their clinic and create material, which was a success.
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