Posted: February 19th, 2022
Email return on investment measures the total revenue you have generated via the marketing campaign, compared to the amount spent. This is one of the critical digital marketing metrics and KPIs as it establishes whether your marketing efforts are profitable.
Email marketing is currently one of the most profitable strategies. So, if you feel that your ROI does not meet your expectations, you may need to reconsider your strategy and make improvements where necessary.
It would be best to never spend more on a marketing campaign than what you get, as that could harm your business capital. Conduct research for tips on lowering your marketing cost and maximizing your returns.
To calculate your email return on investment, divide the total revenue generated by the total marketing cost. Then multiply by 100.
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