Posted: February 17th, 2022
Apart from cost savings, online shopping has facilitated customers’ access to various information sources. Additionally, it has generated much ambiguity, ranging from the obligation to disclose personal information to the delivery mechanism.This research is to determines how customers’ perceptions of online merchants influence their propensity to shop online, with a particular emphasis on Amazon. Online shopping is getting increasingly prevalent in today’s environment. Allowing clients to have everything they want with a single mouse click has fundamentally altered company foundations.Because it is so easy to use, its popularity keeps going up. Customers need just an Internet connection and a way of payment. Every day, millions of people purchase online at Amazon.com. The store’s renown grew as it expanded beyond books to electronics, appliances, and consumer products. Every day, Amazon is said to sell millions of items.
As e-commerce developed, a critical component of online shopping known as ‘User Reviews’ expanded. User reviews are comments and opinions about a product that help other customers make purchasing decisions. E-commerce is dependent on these platforms. This project aims to display and analyze data from the Amazon User Review Database. These visualization approaches will enable us to examine various statistical patterns associated with the Amazon Review system. This information will assist in evaluating potential customer service enhancements. Unlike earlier studies on dynamic analysis of review content, the primary research will use empirical analysis to aid in data comprehension and exploration by analyzing various metrics associated with user evaluations.
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