Posted: February 17th, 2022

nternet of Nonthermal Food Processing Technologies

Question 2

Introduction 

SWOT analysis of any organisation helps the researchers to review the internal strengths, weaknesses, opportunities and threats to the organisation. In this portion of the assessment, the researcher will discuss the SWOT analysis of the growing Canadian company Famoso Neapolitan Pizzeria established in Edmonton, Alberta, back in 2007. 

Strengths 

From the studies of Režek Jambrak et al. (2021), the researcher can understand Famaso is a famous pizza brand in and around Canada. Currently, they have a total of 25 franchises across Canada and aim to expand their business in upcoming times. The main attraction to Famaso is their large dome-shaped Morelloforni pizza oven. It is a gas-powered oven that is incredibly advanced and simple to use. The strength of this brand is their unique taste in their food. They use some secret special toppings for their pizza, and their dome shape makes the pizza taste delicious. Apart from this, the strength of the brand is its excellent services. Whether a customer is dining in a Famaso restaurant or is opting for home delivery, the brand makes sure to put effort into its customer services. Their staff are well trained and offer one of the best services across Canada. Thus, it can be easily said that the HRM in the organisation is excellent. The workers working with the organisation are happy and content to satisfy their customers. Again, there is no time limit to their table services. If a customer is in a hurry, he/she might skip the table and directly order at their counter and take the parcel within minutes, or if a customer wants to spend hours in their restaurant, then there is no objection. All these features make Famoso a unique brand in Canada. 

Weaknesses 

Undoubtedly, Famoso performs incredible customer services, maintains the quality of food and with the high rising wages, they still maintain to serve their customers at a pocket-friendly price. But the weakness of this brand is that they are limited to hiring only Canadian people (Mohd Sakri et al., 2021). They are only serving in and across Canada and do not aim to expand their business on the global market. 

Threat 

Not expanding to the global market can be a threat to the organisation. In recent times many small organisations and cafes have come up with similar ideas and serve the customers as per their business strategy. Famoso is neither complaining about it nor taking any legal action against it. Thus, this casual behaviour can cause a threat to the organisation in the longer run. 

Opportunities

In the last 15 years, Famaso has managed to establish itself in the Canadian market. Locals enjoy their service and menu options (NURUL HIDAYAH DAULAY, 2021). The revenue of the company also looks promising. Thus, there is an opportunity for expansion in the global market. 

References 

Mohd Sakri, Nur Atiqah Shahirah. “Case Study: Pizza Liza Restaurant.” (2021).

NURUL HIDAYAH DAULAY, N.U.R.U.L., 2021. STRATEGI PEMASARAN PIZZA HUT DALAM MENGHADAPI PANDEMI COVID-19 DENGAN ANALISIS SWOT (Studi Kasus pada Pizza Hut di Bekasi) (Doctoral dissertation, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta).

Režek Jambrak, A., Nutrizio, M., Djekić, I., Pleslić, S. and Chemat, F., 2021. Internet of Nonthermal Food Processing Technologies (IoNTP): Food Industry 4.0 and Sustainability. Applied Sciences, 11(2), p.686.

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