Posted: February 21st, 2022
Marketing Plan for “SNP” in China
Shining Nature Purity (SNP) is a South Korean beauty products brand. The company is a multinational skincare brand that established its network in China. The selling of skincare brands adds to the beauty market value; thus marketing plan is deemed necessary. The beauty market is becoming the most crowded with products marketed globally. Consumers of beauty products are equally becoming very sensitive to the effects of the beauty products, marketing for the products, and the ingredients used for making the products. Marketing for beauty products entirely depends on the consumers’ users, functionalities, and notions created on the product. For market dominance, several companies have tried to market their products uniquely, branded, and rebranded to capture consumers’ attention. For instance, Shinning Nature Purity (SNP) in China has employed strategic marketing plans for the new products in ensuring their marketing goal is achieved. Since marketing has become the mainstream business strategy, SNP of China has taken advantage of social networking potentials as the marketing plan for their new products. Therefore, marketing plans for SNP cosmetics to introduce newly branded products to raise annual revenue in China.
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