Posted: February 19th, 2022
IMC is a method used by a company to communicate to the customers about their brand using several different marketing communication channels(Kattiyapornpong and Yu, 2019). Different companies in the travel industry use different channels. They include; public relations, direct marketing, advertising, personal selling and sales promotion. Most of this method uses technology, and the companies with influential ICTs sectors can use the best approach for their company. The marketing channels helps the company to communicate to the public about its products and services. Integrating marketing communications helps a company send a unique and specific tone to the public, which makes the difference between the products(George, 2021a). Hays travel company uses IMC technic to create awareness to the public and convey messages to its clients.
Hay company uses Email to pass information to its clients. The company ensures that every new customer leaves the company’s emails to give them information(John and De’Villiers, 2020). The company sends emails to its customers according to their choices daily, monthly and weekly basis. In addition, the company partners with UK travel experts to create improvement in their communication. According to the head of the company’s marketing department, John, the partnership helps the company advance more in its communications around its divisions and technological advancement (Roth-Cohen and Lahav, 2019).
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