Posted: February 19th, 2022
Impact of Digitalization on Human Resource Management: Netflix Case
The digital transformation that has begun today directly impacts the human resources (HR) field as well. Every organization has to develop its solution to the many digital products currently available on the labor market, as not all of them are universal. Automating corporate procedures has become a major focus for the HR community in recent years. Modern technological solutions have fundamentally altered the concepts of office labor. Consumer demands are changing, businesses must store, process, and analyze massive amounts of data (Big Data), information security is a top priority, and sales are changing from a human seller to a robot seller, from “target audience” to personalization, intermediary platforms using high-tech business processes, and digital business transformation (platforms, services, mobile applications, social networks) are all examples cited by researchers in the modern business environment. Such alterations influence new trends in human resource management in the business environment. Digital technology is merging all aspects of human capital management with the quickly expanding digital technologies, allowing for transparency, consistency, and assessment of human capital management operations.
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