Posted: February 17th, 2022
People in their day-to-day activities make quite a several decisions. According to Darwin, a human mind has in the decision-making process either uses logic, probability, or shortcut, which often seeks to satisfy the current objectives such as making friends, looking for a job, and protecting people close to them (Gigerenzer G.,2008). In pursuing the above, logic is not ideal as it will complicate decision-making and delay getting to one. Further, a human mind is made so that it adapts to the environment one finds themselves in (heuristics). Therefore, it becomes easy to decide by ignoring part of the information to suit the current circumstance, thus making decisions quickly and efficiently (Brandstatter et al., 2008).
For instance, in finding a suitable mate, logic would require a person to study the potential person with a list of the qualities they intend to have. When they become short of a certain quality, logic would instruct a person to disqualify them. With this logic, getting a suitable mate would be unachievable since people have weaknesses as there is no perfect person. This is why people will be looking for a few similarities and choose a mate not based on logic. Similarly, many decisions that are meant to be made in this life will require a person to ignore part of the information they have to make a decision.
Successful decision-making should encompass quick decision-making. Just like heuristics have a mental shortcut in their brains, they don’t have to stop and think about their next move. This is a good attribute, especially to entrepreneurs who require to be risks takers; overanalyzing a situation would prevent them from making risky investment decisions that would positively affect their investments. Successful decision-making should be quick to avoid unnecessary delays that could be mentally draining.
Through this mental shortcut, people can reduce the mental effort required in making a decision (Shah A. K., & Oppenheimer D. M.,2008); this is commonly known as effort reduction. Human brains tend to use this to avoid getting overwhelmed by situations. Overwhelming would lead to people getting emotionally drained, and thus they will be biased and inefficient in making other decisions of the day. This means that successful decision-making should not be exhausting.
It is possible to substitute complex situations into more straightforward problems that make them easy to think through. Successful decision-making should be easy and not agonizing, as a person is bound to make thousands of decisions every day. Making situations simplified means that a person would save on time that would otherwise be spent analyzing every detail. Successful decision-making entails being impartial and objective (Marewski J. N., & Gigerenzer G,2012). Overanalyzing a situation often leads to a person being biased.
Brandstatter, E., Gigerenzer, G., & Hertwig, R. (2008). Risky choice with heuristics: reply to Birnbaum (2008), Johnson, Schulte-Mecklenbeck, and Willemsen (2008), and Rieger and Wang (2008).
Gigerenzer, G. (2008). Why heuristics work. Perspectives on psychological science, 3(1), 20-29.
Shah, A. K., & Oppenheimer, D. M. (2008). Heuristics made easy: an effort-reduction framework. Psychological Bulletin, 134(2), 207.
Marewski, J. N., & Gigerenzer, G. (2012). Heuristic decision-making in medicine. Dialogues in clinical neuroscience, 14(1), 77.
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