Posted: February 19th, 2022
Offering good services to customers is the aim of every company. Every company wants to attract more tourists to the travel sector by offering quality services that satisfy their requirements(Gupta, 2019). To manage the clients well, a company should have strategies to put in place that help retain and earn more customers. Successful customer relationship management leads to the success and growth of a company(Maurer, 2020). The use of ICTs in a company helps store customers data in softcopy as the information helps the organization know the different preferences of its clients. CRM is a technology that helps companies improve their customer’s loyalty and relationship.
According to Hays Travel, for a company to improve and develop, it is practical to upload its information for the last few years to give clients information about their services and booking procedures. Hay company introduces CRM technology together with Traveltek to improve their growth and development in the industry(Casanoves-Boix and Pérez-Sanchez, 2021). The company made the integration to improve the booking processes used by its clients and advance it more. This system gave Hays customers broad access to their company’s information for the past years and created a broad scope of the target on their sales. The company method of marketing its services is effective and attracts more customers. The company gains more power in the market as the first company to integrate CRM and internet full in the UK(John, 2020). This earns its share in the market and the travel industry. Customers always look for cheaper services. Hays Company notes the assumption well, giving a wide variety of services with different offers and prices. This helps the customers to have their preferred services according to their economic situation and preference.
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